Neró Concept
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Tuesday, April 8, 2014, 10:10 PM
Guerilla Marketing
Official Launch Event Marketing
Transparent Body Kit
- A test model of Neró would be display with a transparent body kit revealing the inner part of Neró showing the structure of engine and suspension.
Engine and Electric Generator Display
- An engine and an electric generator would be slice into half to display the inner part and giving out an idea on how the system work.
Soft Launch Event Marketing
Test Drive
- Series of test drive would be available in a soft launch event whereby Neró would be in vibrant color together with attractive decal and the name 'Neró' with its slogan "Takes On Everything!"
Display of official launch event marketing as well together with video showing the potential of Neró.
Ongoing Marketing
On The Road
- The similar design of Neró on the close launch event will be driven on the road for a time frame of a month from its launch date in order to capture the attention of the road user. Thus, providing them the knowledge of the existence of Neró.
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Neró - Take On Everything! -
Neró a concept car where we imagine that it runs on water along with the hybrid engine. The water would be the source to generate electricity through a turbine allowing further distance travel and lesser down the need of charging the car instead with refilling of water that is almost available everywhere.
Besides that, it is in a form of sedan but with an elevated suspension for the purpose of achieving all-terrain possible car. Thus, providing access to off-road tire option giving Neró the possibility to go through most terrains befitting the slogan "Take On Everything!" especially tough terrain like jungles.
The Concept of Neró
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We are a group of students from UIU SEGi College Subang Jaya
from UBA459 Contemporary Marketing Topics Spring 2014.
Hereby, imagining a possible concept idea for vehicle in the future.
- Piremdarshan, June Yi, Faiza, Kok Weng -
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