Neró Concept
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Tuesday, April 8, 2014, 11:13 PM
Gamification
- A web based game would be release prior one week before the soft launch event of the test drive (which is a closed event) on popular site like Youtube in the form of advertisement before the loading of a video and also on the pause.
- It is in a form of simple maze game where the player would be indicated by Neró itself. The aim of the game is to leave the maze as soon as possible.
- Those who manage to finish the game within 10 second would be given the opportunity to register and apply for the test drive in the soft launch event.
a look of how the game would be like
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Neró - Take On Everything! -
Neró a concept car where we imagine that it runs on water along with the hybrid engine. The water would be the source to generate electricity through a turbine allowing further distance travel and lesser down the need of charging the car instead with refilling of water that is almost available everywhere.
Besides that, it is in a form of sedan but with an elevated suspension for the purpose of achieving all-terrain possible car. Thus, providing access to off-road tire option giving Neró the possibility to go through most terrains befitting the slogan "Take On Everything!" especially tough terrain like jungles.
The Concept of Neró
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We are a group of students from UIU SEGi College Subang Jaya
from UBA459 Contemporary Marketing Topics Spring 2014.
Hereby, imagining a possible concept idea for vehicle in the future.
- Piremdarshan, June Yi, Faiza, Kok Weng -
+ Guerilla Marketing
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